Welcome to Lilac Reign, where style and sustainability are woven together to create something truly extraordinary. We’re a premier Style Haus founded on the belief that fashion can be both luxurious and conscious, beautiful and responsible. If you're passionate about personal style and want to explore a more intentional way to engage with fashion, you’re in the right place.
What We Do:
At Lilac Reign, we help individuals and brands alike build wardrobes and fashion identities that honor the planet without compromising on creativity or quality. We blend style, wellness, and sustainability to create a fresh perspective on how we wear and care for our clothing. Our approach isn’t just about looking good—it’s about feeling empowered in what you wear and knowing that your wardrobe choices have a lasting impact.
Style Signatures: We guide you in discovering and defining the key elements of your personal style. Through our Style Bible and workshops, you’ll learn to curate a wardrobe that is both intentional and timeless.
Soil to Skin - Planet-Forward Action: Our commitment to sustainability runs deep. We educate our community on responsible fashion practices, from choosing natural fibers and supporting regenerative farming to adopting circular fashion habits like thrifting, consigning, and upcycling.
Integrity at the Core: Everything we do is rooted in integrity. From the fabrics we highlight to the workshops we curate, Lilac Reign is committed to offering real value—without fluff—and making sustainable fashion fun, approachable, and luxurious.
Meet the Founder:
Hi there! I’m Chantal, Chic Executive Officer of Lilac Reign. Growing up in Georgia, I developed a love for fabrics and fashion early on. Even as a teenager, I was known for my “feel test,” where I’d run my fingers over a fabric to decide if it was good enough to withstand the southern heat. Fast forward through a decade in marketing, PR, and editorial, and my passion for fashion has only grown—merging with my dedication to sustainability and wellness to create Lilac Reign.
After years of independent study on natural fibers, sustainable production, and the intersection of health and fashion, I launched Lilac Reign as a space where style could be explored through a sustainable lens. Today, Lilac Reign helps individuals and brands navigate the world of sustainable fashion with both expertise and elegance.
What You’ll Find Here:
This Substack is your go-to destination for conversations around style and sustainability. Whether you're a fashion-forward thinker, a sustainable style enthusiast, or just someone looking to better understand the impact of your wardrobe choices, we’re here to inspire, educate, and empower.
Through our weekly posts, you’ll discover:
Cheeky opinion pieces on fashion trends and sustainability.
Deep dives into the relationship between clothing production and wellness.
Expert tips on curating a wardrobe that reflects both your values and your style.
Join the Fabric Snob Inner Circle:
For those who want to dive even deeper into the world of Lilac Reign, we invite you to join our Fabric Snob Inner Circle. As a member, you’ll gain access to exclusive benefits like weekly curated style grids, early access to new product launches, discounts on our Style Bible, and more. Learn more about our paid membership here.
Let’s Reign in Style:
Lilac Reign is more than just a platform—it’s a movement. Together, we’ll rewrite the narrative of what it means to be stylish, intentional, and mindful of our impact on the world. Whether you’re here for sustainable fashion tips, style advice, or thoughtful conversations, we’re so glad to have you with us. Let’s reign in style and sustainability—one chic, conscious choice at a time.
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